When I meet business owners, I try to determine where they are on my Business Health graph. Try rating yourself on your Enthusiasm for your role as a business owner and the Profit performance of your business. You’ll find yourself in one of the Quadrants – A, B, C or D.
If you’re Low Enthusiasm/Low Profit, you are in Quadrant C: Crisis. You need to make some fast changes or you risk losing the business or your sanity or both! Let’s meet to discuss whether your business is worth saving or whether there may be a better role for you.
If you are in Quadrant B: High Profit/Low Enthusiasm, you may have inherited your business or maybe the business has just lost the fun. You may be working too many hours or struggle with Team issues. In this area, you need to address your “Be” (borrowed from Zig Ziglar’s Be x Do = Have formula). You need to clarify your goals and understand your role as a business owner so that the business has new interest for you. You may need to reconsider your Team structure. As your coach, I can lead you through this discovery process.
If you are Low Profit/High Enthusiasm, Quadrant D, you are likely in a Startup phase or maybe you just have a Hobby, not a business. In this quadrant, you need to Do some things quickly to generate cashflow. I can show you the 5 Ways you can boost profits quickly.
Finally, if you are High Profit/High Enthusiasm, Quadrant A, you are “in the Action zone” and things are going well. But now is the time to step back and determine how you can take your business to the next level. You need to document your Systems and develop your Team so your business can work without you directing every action. We can walk through Action’s 6 Step Checklist to find the next step for you to take.