The one-man band is amazing – tooting and honking with his mouth, playing the squeeze-box and bells with his hands, drums and kazoos with his feet. Lots of action and noise, some of which sounds like music. But you can’t fault him for trying and you can’t call him lazy. It’s full out action. Throw a coin in his cup.
If all you’ve got is you, then this is the model. Doing it all with what you can hold in your hands. But if your business is just a bit bigger – say, one more person – this model is all wrong.
We’d laugh at the orchestra conductor trying to play all the instruments, while the musicians sat on their chairs. We understand that the musicians are talented and have the ability to do their part. The job of the conductor is not to play the instruments – it’s to plan the agenda, to make sure the right musicians are on board, to teach and lead rehearsals and then (only then), to lead the performance. In some ways, the performance is the least important part of the conductor’s role.
So if you’ve got a team – even a one-person team – your focus needs to be on them. Set the goals, design the plan and then lead the performance. But don’t play all the instruments. Your role is to lead, not do.
This is probably the most important, but most difficult concept for business owners to learn. Those that do are successful and focused. Those that don’t are overworked and frustrated. If you haven’t mastered this role yet, let’s meet and discuss it. I’ll buy the coffee!