Listening is the only Core Competence. -Tom Peters.
Is Listening built into your Systems? Tom Peters says Listening is the driver of all business success. But who should we be listening to?
I suggest business owners need to first listen to themselves. Do you know your reason for being in business? Is it just a job or do you have a story to tell. The better you understand your “Why”, the more successful you’ll be.
Second, we should listen to our Mentors – when we look outside ourselves for insight, we dramatically increase our perspective. Read books, hear speakers – maybe even hire a coach! Don’t fool yourself into believing you know everything there is to know about your business – no matter how long you’ve been doing it.
We should listen to our Team. The people who work for you have a good idea of what’s really going on. If we ignore them, they won’t share what they are seeing. Team members are reluctant to critique the boss – push hard to get them to share their ideas and experiences.
Understand your industry – what are the trends? how is it changing? how are others achieving success? We can learn from the big and small players. It wasn’t Wards that beat Sears – it was Wal-Mart who came out of nowhere. Your vendors are also great sources of information.
Finally, you need big ears focused on your customers. What are they doing, liking, reading? Are they using social media? using new technology like smartphones? trying new solutions to old problems? Customers are not Loyal – they continue to use your product or service because it is useful for them to do so. If the equation changes, they will leave.
The question is, “How have you built Listening into your company’s systems?”. How have you made Listening automatic and constant. And how do you make sure you are receiving the results of your listening? Take a look at VigilCEM.com for a way Listening might go beyond the comment card or online survey model.